Alchimie de Courvoisier

March 23, 2013

Mindlight was invited by yellowBird to join forces with Metropolis Group and White Label UK in order to create the iPad application ‘Alchimie de Courvoisier.

In the app you can explore L’Atelier de Courvoisier in interactive 360 degrees in The Wine Shop, Harrods, London.

The user can click on the interactive hotspots to learn more of Courvoisier’s history and heritage, including the famous paper diorama ‘Alchimie de Courvoisier’.

[vimeo id=”57059187″ width=”450″ height=”250″ align=”left”]

The paper diorama ‘Alchimie de Courvoisier’ was conceived by the White Label agency before being created by artists Davy and Kristin McGuire. The contemporary piece showcases the traditions and techniques used to make the tipple in its L’Atelier de Courvoisier. It tells the story of the brand’s evolution through the backdrop of history and events such as the French Revolution and the Industrial Revolution.